01
Build the fan connection
Capture eligible first-party opt-ins during the guest WiFi experience.
ADENTRO FOR SPORTS & EVENT VENUESThe event ends.
The event ends.
The audience opportunity doesn’t.
Turn guest WiFi into a lasting fan connection. Build eligible first-party audiences, create sponsored experiences, and give partners a clearer view of the outcomes.
A GREAT EVENT. A MORE CONNECTED AUDIENCE.
01Connect at the event
More than
THE COMMONS LIVEA REASON TO COME BACK
More than
a race weekend.
MADE FOR YOUR NEXT VISIT
02Make room for the sponsor
good company.
9:41
THE COMMONS LIVEGUEST CONNECTION
You’re ingood company.
Welcome. Make yourself at home.
Your email address
Connect to guest WiFi
Guest WiFi presented byMorrow
03Keep the audience relationship
A connected sponsor packageExample
ILLUSTRATIVE PARTNERMorrow
A branded welcomeSponsor presence on guest WiFi.
An eligible audienceA continuation beyond the event.
A scoped reportConnections, reach, and supported outcomes.
Use branded guest WiFi to start eligible first-party relationships.
A sponsored connection supports the guest experience and an eligible audience opportunity. Illustrative experience; businesses, profiles, and demo data are fictional.
THE OPPORTUNITYGive sponsors more than
Give sponsors more than
a place on the perimeter.
Build a partner opportunity around a useful guest experience, an eligible audience, and a clear reporting plan.
02
Create sponsor inventory
Explore branded connectivity and supported offsite activation.
03
Report a defined outcome
Keep connections, opt-ins, reach, and visits clearly separated.
PUT THE RELATIONSHIP TO WORKThe right next step starts
The right next step starts
with the visit.
Explore a few ways to turn customer context into a more relevant invitation.
A REAL-WORLD MOMENT. A RELEVANT CAMPAIGN.
SPONSORED WIFI
Make the connection part of the partnership.
Give a sponsor a relevant place in a useful guest moment, with clear guest terms and permissions.
Report agreed connection and opt-in measures.
THE COMMONS LIVEILLUSTRATIVE CAMPAIGN
A better connection. A bigger day.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
Eligible connecting guestsJLSMAKTREligible audience
AFTER THE EVENT
Keep the relationship beyond the gates.
Invite eligible event guests to the next experience or a supported partner campaign.
Review supported audience and visit outcomes.
THE COMMONS LIVEILLUSTRATIVE CAMPAIGN
The next big moment starts here.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
Opted-in, eligible event audienceJLSMAKTREligible audience
PARTNER REPORTING
Give the sponsor a clearer story.
Give partners a clear view of the program. Agree on the audience, placement, and supported outcomes before the campaign starts.
Report only the supported measures.
THE COMMONS LIVEILLUSTRATIVE CAMPAIGN
Built around the experience.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
The agreed eligible campaign audienceJLSMAKTREligible audience
Fictional campaign examples. Audience eligibility, permissions, and supported channels depend on the setup.
THE CONNECTED VIEWBuild the package around
Build the package around
what you can actually deliver.
Bring the guest connection, sponsor placement, eligible audience, and reporting together in one plan. Give your team and your partners a clear view of what the program includes.
01
Experience
A branded guest connection with a defined sponsor role.
02
Audience
Eligible relationships and approved activation permissions.
03
Reporting
The supported metrics agreed before launch.
A connected sponsor packageExample
ILLUSTRATIVE PARTNERMorrow
A branded welcomeSponsor presence on guest WiFi.
An eligible audienceA continuation beyond the event.
A scoped reportConnections, reach, and supported outcomes.
Illustrative sponsor and package. Scope is agreed for each venue.
CUSTOMER STORY
Circuit of the Americas
A race weekend became a sponsorship opportunity.
Circuit of the Americas used sponsored guest WiFi to create a new partner opportunity at one Formula 1 Grand Prix.
Read the customer story$500K+sponsorship revenue at one F1 Grand PrixPublished customer result · The same weekend recorded 14K+ new first-party opt-ins.
FIT YOUR EXISTING SETUP
Plan the venue setup before the partner promise.
WiFi configuration, guest permissions, event format, and supported channels affect the available opportunity. Review those details alongside your commercial goals.
Talk through your setupYour guest WiFiSupported setup
Your customer toolsSupported connections
Your marketing goalsShared measurement plan
THE PRODUCTS BEHIND THE SOLUTIONOne connected platform.
One connected platform.
A practical place to start.
A FEW THINGS TO KNOWGood questions.
Good questions.
Clear answers.
Does every venue have the same sponsorship opportunity?
No. Inventory, audience eligibility, partner demand, and the technical setup vary. A published case study is evidence of one program, not a revenue guarantee.
Will a sponsor receive every attendee’s contact details?
No. Any data sharing or activation depends on the supported program and appropriate permissions. WiFi guests are also not the same as total attendance.
Can we extend a campaign beyond the event?
Supported programs can reach eligible audiences after a visit. Confirm the channel, permissions, available audience, and reporting scope for the specific campaign.
LET’S MAKE THE NEXT VISIT COUNTBuild a partnership
Build a partnership
that starts with the guest.
Explore the audience and sponsorship opportunities for your next event.