01
Build an in-store audience
Grow customer relationships beyond online visits and loyalty signups.
ADENTRO FOR RETAILKeep the customer connection
Keep the customer connection
after they leave the store.
Bring physical visits into your marketing. Build eligible shopper audiences, reach past visitors online, and see the in-store response to supported campaigns.
THE STORE VISIT IS PART OF THE JOURNEY.
01Know the store visitor
A new season.
STILLA REASON TO COME BACK
A new season.
A new point of view.
MADE FOR YOUR NEXT VISIT
02Continue the relationship
A customer relationshipExample
JL
Jordan LeeIllustrative customer profile
- First observed visit
- Day 01
- Location
- Your Central location
- Relationship
- New visitor
- Marketing audience
- Eligible contacts
A visit becomes useful context.
03Measure the visit
Campaign → observed visitsSample report
Matched visitors
186Walk-Through Rate
7.5%2,480 people reached · Illustrative audience
Matched visitors by first return day.
Observed response—not a claim of incremental lift.
Observed response—not a claim of incremental lift.
Use eligible guest WiFi connections to add in-store context.
From the sales floor to a relevant campaign—and back to an observed store visit. Illustrative experience; businesses, profiles, and demo data are fictional.
THE OPPORTUNITYYour store is a customer touchpoint.
Your store is a customer touchpoint.
Make it part of your marketing.
Bring observed visits alongside your existing customer data instead of treating the sales floor as a blind spot.
02
Reconnect after the visit
Use observed store behavior to create a more relevant eligible audience.
03
See what happens offline
Evaluate supported campaigns with observed visits and matched sales where available.
BUILT AROUND YOUR BUSINESS
Make the solution fit your business.
PUT THE RELATIONSHIP TO WORKThe right next step starts
The right next step starts
with the visit.
Explore a few ways to turn customer context into a more relevant invitation.
A REAL-WORLD MOMENT. A RELEVANT CAMPAIGN.
PAST STORE VISITORS
Continue the conversation after the browse.
Use store-visit history to reach eligible shoppers with a relevant follow-up.
Review observed return visits.
STILLILLUSTRATIVE CAMPAIGN
Your next great find.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
Eligible past store visitorsJLSMAKTREligible audience
LOCAL CAMPAIGNS
Make the store part of the campaign.
Keep the invitation tied to a participating location and the audience that knows it.
Compare the store-level response.
STILLILLUSTRATIVE CAMPAIGN
Something new, close to you.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
Eligible visitors to selected storesJLSMAKTREligible audience
MEASUREMENT
Put the in-store response in the report.
Bring supported campaign exposure and observed visits into a consistent view.
Separate reach, visits, and matched sales.
STILLILLUSTRATIVE CAMPAIGN
See you in store.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
The measured campaign audienceJLSMAKTREligible audience
Fictional campaign examples. Audience eligibility, permissions, and supported channels depend on the setup.
THE CONNECTED VIEWSee the relationship between
See the relationship between
the campaign and the store visit.
Keep reach, observed visits, and supported transaction outcomes distinct. A useful report helps your team ask better questions about the next campaign.
01
Reach
Who was exposed under the supported campaign definition?
02
Observed visits
Which eligible people were later observed at participating stores?
03
Matched sales
Which transaction outcomes can be linked where POS matching is available?
Campaign → observed visitsSample report
Matched visitors
186Walk-Through Rate
7.5%2,480 people reached · Illustrative audience
Matched visitors by first return day.
Observed response—not a claim of incremental lift.
Observed response—not a claim of incremental lift.
Illustrative report. All numbers are sample data, not customer results.
CUSTOMER STORY
Veronica Beard
The result goes beyond the online interaction.
Veronica Beard’s published Adentro case study reports a 29:1 return on ad spend alongside walk-through measurement.
Read the customer story29:1reported return on ad spendReported results from the customer’s measured program.
FIT YOUR EXISTING SETUP
Bring physical visits into your existing customer picture.
Bring your CRM, loyalty, POS, and media setup to the conversation. We’ll review supported connections and plan a customer view around the data that can be reliably linked.
Talk through your setupYour guest WiFiSupported setup
Your customer toolsSupported connections
Your marketing goalsShared measurement plan
THE PRODUCTS BEHIND THE SOLUTIONOne connected platform.
One connected platform.
A practical place to start.
Customer Data
Bring visit history into the customer picture.
Explore the productRetargeting
Reach eligible past visitors again.
Explore the productWalk-Through Rate
Connect supported campaigns to observed visits.
Explore the productFoot Traffic Analytics
Understand first-time and returning visits.
Explore the productA FEW THINGS TO KNOWGood questions.
Good questions.
Clear answers.
Can Adentro identify every shopper?
No. Coverage depends on participating WiFi connections, the available audience, and the supported setup. Observed customer visits are not a complete count of store traffic.
Can we measure sales as well as visits?
Where a supported POS data connection and matching are available, transaction outcomes can add context. Visit data alone does not establish purchase value or basket contents.
Is attribution the same as incremental lift?
No. Attribution links supported exposure with observed outcomes. Incremental lift requires an appropriate study design, such as a control or holdout group.
LET’S MAKE THE NEXT VISIT COUNTMake your stores part
Make your stores part
of the customer story.
See how Adentro can connect your shopper audience, campaigns, and in-store measurement.