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MONETIZE / RETAIL MEDIA

Turn your venue’s audience
into a new media opportunity.

The audience you’ve built is valuable to your sponsors, too. Create sponsored WiFi experiences, reach eligible guests after their visit, and give partners a clearer view of the results.

Explore your retail media opportunitySee how it works
ONE AUDIENCE. MORE POSSIBILITIES.A connected media experience
01 · CONNECT
9:41 ▰
THE
COMMONS
WELCOME IN.A better
connection.

Enjoy complimentary WiFi.
Stay for something good.

you@example.com
Keep me in the loop with
news and offers from The Commons.
WIFI BROUGHT TO YOU BYmorrow®
Terms · Privacy
02 · ACTIVATE
Your venue audienceExample
THE COMMONS · GUEST AUDIENCE
24,800eligible contacts
JLAMKRTS+
Built from real connections
Has visitedYour venue
Marketing permissionOpted in
Your audience. Ready for its next chapter.
Programmatic CTV Email
m MorrowSponsored
morrow®Make more
of your day.A little more possibility.
03 · MEASURE
Observed return visitsSAMPLE
1,240
From campaign exposure to a later visit

Illustrative product experience. The Commons, Morrow, interfaces and campaign data are examples—not live product screens or customer results.

Guest connectivity. Real sponsor value.

See the Circuit of the Americas story
THE OPPORTUNITY

More value from the audience
you already attract.

A physical location can offer brands more than space for a logo.

Turn connections into inventory.

Give sponsors a place in the WiFi experience guests use to get online. Make the connection part of your partner offering.

Reach beyond the property.

Keep the sponsor connection going with campaigns that reach eligible guests after they leave.

Bring measurement to the pitch.

Show partners who the campaign reached and the qualifying visits observed afterward.

02 / OFFSITE AUDIENCE ACTIVATION

Keep the conversation going.
Even after the visit.

Bring the sponsor relationship beyond your venue. Reach eligible guests through supported paid social, programmatic, connected TV, and email campaigns.

YOUR FIRST-PARTY AUDIENCE
Your venue audienceExample
THE COMMONS · GUEST AUDIENCE
24,800eligible contacts
JLAMKRTS+
Built from real connections
Has visitedYour venue
Marketing permissionOpted in
Your audience. Ready for its next chapter.
A real connection starts the relationship.
Your campaign gives it somewhere to go.
Be part of their next scroll.

Reach eligible venue visitors with sponsor creative through supported paid social campaigns.

Illustrative placements and sample audience. Activation depends on guest permissions, channel matching and campaign setup.

03 / SPONSOR REPORTING

Give sponsors a clearer view
of what happened.

See audience reach and qualifying visits in one place. Give partners more to work with than impressions alone.

THE COMMONSAudienceCampaignsReportingLocations
Aggregate insights
SPONSOR CAMPAIGN

From exposure to a later visit.

Sample report
Audience reached18,600Matched campaign audience
Observed return visits1,240Qualifying visits after exposure
Reporting period7 daysIllustrative campaign window
Observed return visitsExample campaign

Observed visits show what happened after campaign exposure. On their own, they don’t tell you how much of that response the campaign caused.

Explore Walk-Through Rate

Illustrative reporting layout and sample data—not an actual Adentro interface. Available metrics depend on media, data access and venue setup.

CUSTOMER STORY / CIRCUIT OF THE AMERICAS

One Grand Prix.
A new kind of
sponsor value.

Circuit of the Americas turned guest WiFi into premium sponsor inventory, generating more than $500,000 in sponsorship revenue at a single Formula 1 Grand Prix.

Read the customer story
SPONSORED WIFI. MEASURABLE VALUE.$500K+Sponsorship revenue
at one F1 Grand Prix
14K+New first-party opt-ins
in one race weekend
CIRCUIT OF THE AMERICASSponsored WiFi customer results · Source: Adentro case study
FROM FIRST CONNECTION TO MEDIA PROGRAM

Your audience.
Our media expertise.

You don’t have to build an ad operation from scratch. Adentro brings the media infrastructure and campaign support, while your team can keep managing the parts it already owns.

01

Build the audience.

Welcome guests with branded WiFi and build an eligible first-party audience from their visits.

02

Package the opportunity.

Choose the onsite placements and offsite campaigns that fit your venue and partners.

03

Report the value.

Share audience and observed-visit reporting, then plan the next campaign with your partners.

BUILT FOR PLACES PEOPLE COME TOGETHER
Stadiums & arenasEntertainment venuesCasinosProperty groups
A FEW MORE DETAILS

Questions before you get started?

Do we need an internal ad operations team?

No, not necessarily. Adentro offers media infrastructure and campaign support. Your team can also manage parts of the program itself.

What can we offer sponsors?

Depending on your setup, a package can include sponsored WiFi, supported onsite placements, and offsite audience campaigns. We’ll help you find the right mix for your venue and partners.

Can we measure campaign results?

Yes. Available reporting can include audience and observed-visit outcomes. The metrics depend on your channels, data access, and setup. A visit after ad exposure isn’t, by itself, proof of incremental lift.

How does guest permission affect audience activation?

Not every visitor can be reached on every channel. Audience eligibility depends on guest permissions, applicable privacy requirements, and channel matching.

Keep building the connection.

EXPLORE THE ADENTRO PLATFORM

Guest WiFi

Start with a better connection.

Sponsorships

Make room for your partners.

Walk-Through Rate

Connect campaigns to visits.

YOUR NEXT OPPORTUNITY IS ALREADY HERE.

Build a media business
around your audience.

Let’s look at the sponsor experiences and audience
opportunities your venue could offer.

Explore your retail media opportunity