01
Grow a venue audience
Build customer connections alongside the on-site experience.
ADENTRO FOR BARS, NIGHTLIFE & BREWERIESKeep the connection
Keep the connection
after the night ends.
Build an audience around the people who visit your venue. Share what’s next, give past guests a reason to return, and see the in-person response to supported campaigns.
A GREAT NIGHT. THE NEXT INVITATION.
01Start with the visit
A night
AFTER HOURSA REASON TO COME BACK
A night
worth making.
MADE FOR YOUR NEXT VISIT
02Share what’s next
The next invitationExample
DAY17
A night worth planning forFictional event campaign
An experience worth sharing with eligible guests who have visited before.
Past visitors · Relevant follow-up
03See the return
Campaign → observed visitsSample report
Matched visitors
186Walk-Through Rate
7.5%2,480 people reached · Illustrative audience
Matched visitors by first return day.
Observed response—not a claim of incremental lift.
Observed response—not a claim of incremental lift.
Use guest WiFi to build eligible customer relationships at the venue.
Connect the night people remember with a relevant invitation to return. Illustrative experience; businesses, profiles, and demo data are fictional.
THE OPPORTUNITYA full room is a moment.
A full room is a moment.
An audience is something you can build.
Give your team a way to continue the relationship with eligible guests after the evening is over.
02
Make the invitation relevant
Use visit history to choose who hears about the next event.
03
Learn from in-person response
Bring observed return visits into your campaign review.
PUT THE RELATIONSHIP TO WORKThe right next step starts
The right next step starts
with the visit.
Explore a few ways to turn customer context into a more relevant invitation.
A REAL-WORLD MOMENT. A RELEVANT CAMPAIGN.
THE NEXT EVENT
Give a familiar audience something new to plan for.
Promote an upcoming experience to eligible past guests without relying only on social followers.
Review observed campaign-linked visits.
AFTER HOURSILLUSTRATIVE CAMPAIGN
Make a night of it.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
Eligible past venue visitorsJLSMAKTREligible audience
A QUIETER NIGHT
Reach people who already know your place.
A relevant venue invitation can be more useful than a broad message to an unrelated audience.
See the observed return response.
AFTER HOURSILLUSTRATIVE CAMPAIGN
Your next good night starts here.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
Past visitors outside a chosen recency windowJLSMAKTREligible audience
A VENUE GROUP
Keep the brand connected. Keep the context local.
Review audiences by participating venue rather than assuming every guest is right for every location.
Compare participating venue response.
AFTER HOURSILLUSTRATIVE CAMPAIGN
Different night. Same good company.
MADE FOR YOUR NEXT VISIT
THE AUDIENCE
Eligible guests by visited venueJLSMAKTREligible audience
Fictional campaign examples. Audience eligibility, permissions, and supported channels depend on the setup.
THE CONNECTED VIEWKnow which invitation
Know which invitation
reached people who came back.
Connect supported campaign exposure with observed visits. Keep campaign-linked visits separate from ticket sales, total attendance, and claims of incremental lift.
01
Audience
Start with an eligible visit-based group.
02
Campaign
Keep the channel and exposure definition clear.
03
Response
Review observed visits within the agreed measurement window.
Campaign → observed visitsSample report
Matched visitors
186Walk-Through Rate
7.5%2,480 people reached · Illustrative audience
Matched visitors by first return day.
Observed response—not a claim of incremental lift.
Observed response—not a claim of incremental lift.
Illustrative report. All numbers are sample data, not customer results.
TRUSTED BY
TAO Group Hospitality · The h.wood Group
Built for places people plan their nights around.
TAO Group Hospitality and The h.wood Group trust Adentro. The campaign examples on this page are fictional.
See who trusts AdentroTAO Group Hospitality · The h.wood GroupTrusted by these brandsAdentro customers. Campaign scenarios on this page are illustrative.
FIT YOUR EXISTING SETUP
Keep the campaign appropriate for the venue.
Audience eligibility, applicable age requirements, consent, and channel policies need to be reviewed before any regulated promotion. The examples here promote venue experiences, not alcohol offers.
Talk through your setupYour guest WiFiSupported setup
Your customer toolsSupported connections
Your marketing goalsShared measurement plan
THE PRODUCTS BEHIND THE SOLUTIONOne connected platform.
One connected platform.
A practical place to start.
A FEW THINGS TO KNOWGood questions.
Good questions.
Clear answers.
Does a WiFi audience establish that someone is old enough for an alcohol promotion?
No. A WiFi connection is not age verification. Applicable legal, audience, and advertising-policy requirements must be addressed separately.
Can we measure ticket sales or reservations?
Only where the relevant data connection and matching are supported. Observed venue visits do not automatically identify a ticket purchase or reservation.
Can one campaign run across our venues?
That depends on the supported setup and permissions. Review which audiences are eligible for each venue and keep the reporting definitions consistent.
LET’S MAKE THE NEXT VISIT COUNTGive a great night
Give a great night
something to follow.
Explore a visit-based audience and campaign program for your venue.