In a 90-day window, Adentro recorded 167,272 total sightings and captured 4,578 owned contacts, reachable at zero media cost.
The challenge
Across 37 locations, Your Pie's guest base was invisible.
The first gap was sales without people. The brand could see sales, but not the guests behind them.
A second challenge was no first-timer vs. regular view. It had no way to tell a first-time guest from a regular.
The solution
Read the outcome: making every visit count. Foot Traffic Analytics made every visit measurable, recording 167,272 sightings in 90 days. Audience Segmentation separated first-timers from returners. It showed that 75.7% of guests visited only once.
Create the data foundation: turning recognized guests into an owned list. Guest WiFi and Customer Data converted recognized guests into owned contacts. That list belongs to the brand, so Your Pie can reach one-time guests without paying for media. The capture rate reached 11.7% over the last 30 days.
Why the combination mattered
Foot Traffic Analytics quantified sightings; Audience Segmentation exposed the large one-time-visit group; Guest WiFi and Customer Data made some observed guests reachable. No email or paid activation outcome is documented, so this is a data-readiness story rather than a completed win-back campaign.
The results
- 167,272 total sightings in 90 days
- 4,578 owned contacts captured
- 11.7% capture rate, last 30 days
- 75.7% of guests visited only once